If you are reading this review, then chances are, you probably are looking for a reliable e-commerce platform to host your online business. You have come to the right place. According to Bigcommerce, the e-commerce industry is growing by 23% year-over-year. No wonder why so many online businesses are emerging every day. To set up your online store, there are a few options which can adopt based on your knowledge and time. Among them is hosted solution, wherein the company will take care of everything your store needs, and you just have to manage your products. And Shopify is the number one company when you say hosted e-commerce solution.
Why people love Shopify?
Not everyone is tech-savvy. Thousands of Shopify customers who do not even know how to set up an e-commerce website have built successful stores on Shopify. The reason is the simplicity of the software. Shopify offers simple and straightforward solutions to its customers so they can concentrate more on their business rather than be digging their heads into unknown territory. With over 400,000 customers and $34 billion worth of sales, you don’t have to think about choosing Shopify. For those who still need a push, here are some of the best features of Shopify.
The storefront is your face of your website. It needs to be unique, professional and attractive enough to capture user’s attention. Shopify has worked extensively in this area and has over 100 predefined templates to setup a unique store in no time. Completely brandable and customizable, your website is also mobile-commerce ready. The storefront also includes a full blogging platform and an HTML editor in case you need to write your own code. Top make it look professional, you can connect your own domain with the Shopify site.
Shopify is one of the most fully featured shopping carts you can ever get. With over 70 payment gateways from Bitcoin to Paypal, you customers have plenty of options to pay. Automatic tax calculation is a breeze especially for stores with hundreds of products. Unlike self-hosted platforms, Shopify offers to translate your store into more than 50 languages so you can operate your store in your language. Offering flexible shipping rates, free shipping, automatic carrier shipping rates, and even abandoned checkout recovery are some of the interesting features of the shopping cart.
256 bit SSL certificate protects every store on Shopify. It is the same level of security that is offered by our banks. You don’t have to worry about security issues when you are with Shopify.
After knowing the features of the shopping cart and setting up a store, you can now move on to store management where you deal with products and customers. Some stores on Shopify does not even have their own products, and it is made possible by Shopify’s dropshipping feature. One can even easily connect to fulfillment centers like Amazon, Rakuten Super Logistics, and Shipwire to setup your own custom fulfillment solution. Managing customers, sending personalized emails, refunds, and customer accounts all can be managed on the go using Shopify’s app. You can run your store from any part of the globe.
SEO & Marketing
Shopify lets you tweak your products with specialized tags for better SEO rankings. One good thing about hosted e-commerce stores is that it offers the domain weight age to its stores. Thereby, stores on Shopify rank well than other self-hosted websites. Generated sitemaps, email marketing, selling on Facebook are some of the additional features which you can take advantage off.
Maintaining products is easy with Shopify. With over a dozen tools and utilities, you can be in control of your products at any point in time. Bulk import and export, multiple images for products, product variations and most importantly, the ability to add SEO tags for each product make it preferable.
The biggest concern in running an online store is its infrastructure. With Shopify, you can be assured as it takes care of the backups and upgrades. With Level 1 PCI compliance, your customer’s credit card information is in safe hands. You will never run out of space as your store is backed with unlimited storage and bandwidth. With 99.99% uptime guarantee, your store is always open to the world.
Setting up a store is not the end. Knowing your customers is vital and will help you stay ahead of your competitors. With Shopify’s powerful analytics tools, you can study your customers inside out. Traffic reports, shopping trends, product reports and much more provide a full perspective of your clients.
Things may go wrong at times, and you need to scratch your head. Shopify offers 24/7 support for its customers, and it’s unlikely that you may run into problems. With so much of premium features and support, it is quite hard to beat the deal for any self-hosted systems. Starting from as low as $29 a month, you can have your store set up by one of the world’s leading e-commerce giant. Not to forget the unbeatable security features, which are nearly impossible to set up on your self-hosted platform at this cost. If you know a better platform, please share your views on the comment section. We bet there’s hardly any to beat Shopify!